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Overview

InEvent was tasked with creating the event branding for the entire Race Series, spread across 12 events each with their own individual brief and logistical and aesthetic challenges. We had just 6 weeks from instruction to installation at the first headline event.

Client brief

The client wanted an eye catching race village that maximised sponsor branding and the provision of clear and distinctive wayfinding signage across the village and course.

Solution

Working together our technical engineers and creative design team developed a number of unique wayfinding options that were stunningly aesthetic, practical, cost effective and legislation compliant.
The feather flags were created in a bespoke design with fixings and fittings specially created by our installation engineer to meet with client requirements.
The start/finish gantry was branded using a specialised Foamex to create a high quality finish.
Numerous products continue to be used across all series events highlighting the longevity that can be achieved.

Branding and Equipment Supplied

• 5000 linear metres of Crowd Barrier scrim
• 1500 linear metres of Heras Scrim
• 186 Crowd Barrier Jackets
• 195 Feather flags
• 1297 Correx Boards
• 40 wayfinding signs
• 175 Foamex signage boards
• 212 Fascia Boards
• 75 Table cloths
• 20 Chevron Banners
• 2 Medal Backdrops
• 1 Interview Board