InEvent was asked to provide a striking branded covering for two 60m long by 3.4m high sections of metal panelling at the start of the 2016 Virgin Money London Marathon.

Client brief

Initially the client asked InEvent to look at printing and installing a vinyl overlay for the panels.  However, on a closer inspection we felt that we would not be able to achieve a high enough level of finish due to the uneven surfaces of the panels.  We, therefore looked at alternative options.


Our solution was to create a bespoke framework that was fixed to the panels and then overlayed with printed PVC.  The framework allowed us to fix the PVC at the top, bottom and sides to ensure a taut finish.  All in all an innovative, striking and cost-effective solution to meet our client’s requirements.